We ran two consecutive windows for an Automotive ecommerce brand selling performance suspension DTC. It was apples-to-apples: the same creative and the same in-app display logic configuration — only the form platform changed.
Alia delivered higher opt-in efficiency: email submission rate was 4.19% vs 2.21% (+89%) and phone submission rate was 3.16% vs 1.66% (+91%). That translated into ~221% more email submissions and ~224% more phone submissions over the measurement windows.
Downstream quality held: Klaviyo-reported flow revenue was $18,764.79 vs $15,236.49, or $605.32/day vs $525.40/day (+15%), with conversions/day up 25% (0.65 vs 0.52).
Takeaway: optimize capture like a performance channel. Measure opt-ins per impression, then validate revenue/day and conversions/day so list growth compounds without sacrificing buyer intent.
Data Comparison
Apples-to-apples: same creative and the same in-app display logic configuration — only the form platform changed.
| Metric | Alia | Native |
|---|---|---|
| Days Active | 31 | 29 |
| Impressions | 53,277 | 31,400 |
| Email Submissions | 2,230 | 694 |
| Email Submission Rate | 4.19% | 2.21% |
| Phone Submissions | 1,683 | 520 |
| Phone Submission Rate | 3.16% | 1.66% |
| Klaviyo Flow Revenue (Total) | $18,764.79 | $15,236.49 |
| Klaviyo Flow Revenue / Day | $605.32 | $525.40 |
| Total Conversions / Day | 0.65 | 0.52 |
Email Submission Rate
+89% liftPhone Submission Rate
+91% liftFlow Revenue Per Day
+15% liftDo it yourself
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