Klaviyo is the email and SMS platform we recommend for the vast majority of eCommerce brands. As a Klaviyo Agency Partner since 2014, we've built hundreds of programs on the platform and seen it evolve from a scrappy email tool into a full-fledged customer data platform.
What sets Klaviyo apart is the depth of its Shopify integration and the power of its segmentation engine. Every event — purchases, browses, cart adds, email opens, SMS clicks — flows into a unified customer profile that you can segment against in real time. This means your flows and campaigns can target with a precision that platforms like Mailchimp or Hubspot simply can't match for eCommerce.
The platform isn't perfect — pricing scales aggressively with list size, the template builder has quirks, and SMS features are still catching up to dedicated SMS platforms. But for the combination of data depth, automation sophistication, and eCommerce-native design, nothing else comes close.
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eCommerce brands on Shopify doing $500K+ in annual revenue who want a single platform for email, SMS, and customer data.
Key Features
Pricing
Free up to 250 contacts. Paid plans start at $20/month and scale based on active profiles. SMS is billed per message.
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