1,750+ visitors identified and $5,000+ captured from the new cohort

For an industrial ecommerce shop selling machine fittings and replacement parts, we deployed Opensend to identify previously anonymous site visitors and bring them into email as a measurable cohort.

In May 2025, Opensend identified 1,750+ new anonymous visitors and generated $5,000+ in attributable revenue from Opensend-identified contacts, with 6 orders placed by the new cohort.

Engagement stayed strong: 38.78% open rate and 1.53% click-through rate — indicating the audience was both relevant and responsive, not just inflated top-of-funnel volume.

Takeaway: treat identity capture as a performance channel. Measure identified visitors → revenue → orders, and validate engagement (open + click) so the cohort compounds without degrading list quality.