DeliverabilityApr 2024Motherlove · Pre & postnatal skin care · Klaviyo 0% → 86.4%
Gmail inbox placement (seed / monitoring)
Pre/postnatal skin care brand — Gmail placement and reputation back without a subdomain migration
Motherlove makes pre- and postnatal skin care. In inbox placement monitoring, Gmail had effectively flatlined at 0% while domain reputation sat in Google’s “low” bucket—largely because campaigns were still hitting very disengaged segments. After tightening sends to ~90-day engaged profiles, pulling back disengaged volume, and validating DNS, Gmail inbox placement recovered to 86.4% in our reporting, with stronger clicks and reputation gains—so a planned subdomain warm-up was set aside.
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