Bariatric Pal is a brand and community offering vitamins, supplements, and diet foods. CEO Alex Brecher started the community from his own bariatric surgery journey; the forum now reaches hundreds of thousands of members. The BariatricPal store spans thousands of SKUs and multiple owned brands.
The company reaches customers across email, SMS, web push, ads, and the site. Email is central — but automation and creative needed a structured upgrade, so BariatricPal partnered with Essence of Email.
Omnichannel stack
Three owned channels working together: each touchpoint reinforces the others instead of competing for attention.
Klaviyo campaigns & flows — segmentation, creative, and always-on automations.
Web push
PushOwl for back-in-stock, sales, and cart recovery when email isn’t on file.
On-site
Privy capture and compliant list growth that feeds email and downstream journeys.
Email: campaigns, flows, and design
We revamped campaigns and flows, A/B tested timing and creative, improved open rates while reducing bounces and spam complaints, and relaxed checkout-abandonment filters so more high-intent sessions could receive recovery messages.
BariatricPal didn't have an in-house designer — so Essence of Email produced campaign and flow creative end to end. A Labor Day send — fun design plus segmented resends to ~240,000 people — drove about 429 orders and over $38,132 in revenue, with churn around 0.2% vs. a typical ~0.5%. One reminder email alone contributed about $12,376.
Campaign creative
Labor Day mobile experience: sitewide offers, tiered discounts, and clear codes — aligned with the segmented sends referenced in the story.
When Essence of Email started designing for us, the designer was being really 'safe' in his designs. But once we encouraged him to be fun and creative, the graphics became something our customers look forward to seeing.
— Veronica Hernandez, Digital Marketing Director, BariatricPal
When a competitor copied an email template, we rebuilt and improved the flow templates in under a week after client approval.
Imitation is the sincerest form of flattery! It was a challenge to rework the entire template on such short notice, but with a team of skilled experts we managed to make the template even better than what we first set out to achieve.
— Milos Rakic, Quality Assurance Lead, Essence of Email
Web push (PushOwl)
BariatricPal migrated from Firepush to PushOwl to pair email with push: back-in-stock, sales, and abandoned carts for visitors who had not shared email or phone but had opted into push.
With the use of push notifications, we're able to reach our customers on various levels, whether they want a reminder when their favorite product is back in stock or when a sale is launching. The Essence of Email team has been essential in winning these sales thanks to their graphics, thoughtful targeting and copywriting.
— Veronica Hernandez, Digital Marketing Director, BariatricPal
In about six months, push grew from zero to 90K+ subscribers and $400K+ in attributable revenue, with reporting shared between Essence of Email and PushOwl to keep improving.
Pop-ups (Privy)
We used a subtle, bottom-of-screen discount treatment instead of intrusive full-screen pop-ups. Exit-intent capture helped win back high-intent visitors before they left for competitors.
On-site capture
Newsletter opt-in with a clear incentive — part of the Privy program that fed long-term revenue from new contacts.
Combined with strong creative, placement, and follow-up flows, contacts acquired through Privy displays went on to drive roughly $3.4M in revenue from subsequent purchases.
Book a strategy call to explore what a similar program could look like for your brand.