Frame Destination is a leading online store for photo frames and framing supplies — frames, accessories, and storage across many sizes.
The challenges
On Mailchimp, growth was limited: list growth was slow, and retention / reactivation were underdeveloped. There was no clear view of email performance or ROI.
They needed a custom strategy: better segmentation, tooling that matched their catalog, and a plan to turn email into a measurable revenue channel.
The solutions
We recommended Klaviyo for segmentation, automation, and reporting. Initial focus: launch targeted automation sequences and send consistent campaigns so new behavioral data could inform segmentation.
Automation map
Targeted Klaviyo flows and journeys: welcome paths, behavioral triggers, nurture sequences, and retention touchpoints.
The results
Revenue performance
Headline program lift plus the April 2017 send that showed what the new stack could deliver.
Revenue lift
+9,245%
One-email revenue
$33,733
| Metric | Result |
|---|---|
| Orders from standout send | 133April 2017 free-shipping promo |
| Promo structure | Free shipping on orders $75+Offer on that campaign |
One standout send in April 2017: a free-shipping promo on orders over $75. That email alone drove 133 orders and $33,733 in revenue — an example of what clear offers plus the right ESP setup can unlock.
Book a strategy call to explore what a similar program could look like for your brand.