Misook saw other DTC apparel brands succeeding with SMS and wanted to test how their customers would respond — and how quickly SMS could show real ROI.
The solution
Partnering with Essence of Email, Misook stood up an SMS program in under a month: compliant opt-in, site capture, a welcome automation, and early access to promotions for subscribers.
Rising mobile conversion was tied directly to on-site SMS opt-ins, the welcome series, and strategic promotional access.
SMS in action
Highly visual MMS campaigns: collection launches, personalized offers, and VIP appreciation — all from the Misook sender profile subscribers opted into.
The results
- 0 → 600 compliant SMS subscribers
- $40,000+ in SMS revenue
- ~$45 average revenue per recipient on the first campaign
- Under 1% unsubscribe rate
Book a strategy call to explore what a similar program could look like for your brand.