There are lots of ways to survey your customers, and one of the most popular and effective ones is via survey emails. Among the largest benefits of sending a survey email invitation is scale — you're just one click away from gaining insight into potentially your entire customer base! However, this requires that your respondents actually open, read, and click your email.
Regardless of the audience type, the copy in your survey email plays a key role in persuading your targeted respondents to complete your survey.
We've compiled some samples of great survey email copy below:
Twenty real-world examples
1. BarkBox
Remember to write about how important the respondents' feedback is and how it will help you improve your product or service. Including an image and using bright colors is an effective way of attracting your customers' attention.
BarkBox — survey email The percentage of clicks increases if you give your audience a good reason for responding and explain why it is vital that they should participate. Give them an incentive, such as a bonus or a discount.
Artifact Uprising — survey email (1 of 2) 
Artifact Uprising — survey email (2 of 2) 3. Bonobos
Make the copy personal, yet short and simple. Show that you value your recipients' time.
Bonobos — survey email 4. Headspace
Headspace gets straight to the point because they know what people usually think about surveys. They tried to test whether the recipients would want to answer their questions out of curiosity if they promised that it wouldn't be boring.
Headspace — survey email Sometimes, plain style with no images is the way to go. However, don't forget to include a CTA button.
Email on Acid — survey email 6. Villy Custom
This copy includes clear, step-by-step instructions of what the recipients are expected to do, as well as nice-looking images of the product.
Villy Custom — survey email This is nicely styled copy that sounds conversational and includes an incentive of 15% off for taking 5 minutes of your time.
Anthropologie — survey email This email sequence stands out because of its bright background, eye-catching font, and a polite tone of voice. It also creates a sense of urgency ("And hurry! Only a few days left to do it.") and offers 25% off the next purchase.
Kate Spade New York — survey email (1 of 2) 
Kate Spade New York — survey email (2 of 2) 9. Torrid
The black & white style of the email makes it look fashionable and unique, and the chance to win a big prize helps stimulate clients to take the survey.
Torrid — survey email 10. Piperlime
This copy is aimed at creative people. It's one more effective option for apparel & clothing.
Piperlime — survey email 11. Bluefly
This survey invitation warns the recipients in advance about the estimated amount of time they are going to spend on the survey. This helps shape expectations and avoid friction.
Bluefly — survey email The copy below speaks volumes about the main benefits of the ideal survey. It's short, includes a reward, and reminds the user about the products of the company.
King Arthur Flour — survey email (1 of 2) 
King Arthur Flour — survey email (2 of 2) 13. Dropbox
For certain kinds of services, it's better to use a professional style and deliver your message to the customers in a concise and short form.
Dropbox — survey email 14. Taylor Stitch
Taylor Stitch's invitation is highly personal, minimalistic, and not "salesy". It fully communicates the core values of the company.
Taylor Stitch — survey email 15. Jack Spade
Creative styling together with honesty ("We're willing to pay") is always an effective combination.
Jack Spade — survey email 16. YPlan
This copy depicts the common phrase "We are eager to know what you think" with the image that shows multiple people.
YPlan — survey email 17. Moosejaw
The black & red example below looks quite aggressive, but that's why it may stand out from all other emails in the prospect's inbox.
Moosejaw — survey email 18. Purina
The copy of this email sounds cozy, and the image of a cute dog makes the survey irresistible.
Purina — survey email 19. Diamond Candles
This email emphasizes the mutual value which unites the seller and the buyer.
Diamond Candles — survey email 20. Expedia Travel
In some cases, only two options are enough. Make it fast. Simply "Yes" or "No".
Expedia Travel — survey email
Need help with lifecycle messaging, surveys, or campaign creative? Our email & SMS execution team works with brands on copy, design, and testing. Book a call →