Email & SMS Execution

Precision execution, not ad-hoc sending.

Your retention channel deserves the same rigor as your paid media. We handle every campaign and automation — from creative brief to deployment — so nothing ships without strategy, QA, and design excellence behind it.

See How We Execute →

Month-Ahead Calendar

Themes, audiences, and send slots planned early — not the night before.

Rigorous Quality Assurance

Cross-client previews, links, UTMs, segments, and codes validated on every send.

Lifecycle Automation

Flows with splits, delays, and message-level tests — audited and iterated quarterly.

Constant A/B Testing

Finished experiments get analyzed, winners declared, and variants rolled into campaigns and flows — with an owned backlog so nothing sits idle in your ESP.

The Problem

Why execution quality matters.

Most brands treat email as an afterthought — a last-minute blast with no process behind it. The result is lost revenue, deliverability damage, and subscriber fatigue.

Inconsistent sending cadence

Campaigns go out when someone remembers — not on a planned calendar. Some weeks you send three, others zero.

No QA process

Broken links, wrong discount codes, missing segments. Every send is a liability without a repeatable checklist.

Missed revenue from broken flows

Automations that were built once and never revisited. Outdated copy, expired offers, and triggers that no longer fire.

Generic templates that don't convert

Cookie-cutter designs that look like every other brand in the inbox. No hierarchy, no persuasion architecture, no brand distinction.

No theme-based planning

Campaigns without strategic themes. No seasonal alignment, no narrative arc, no coordinated launches across email and SMS.

What We Manage

End-to-end ownership of your retention channel.

We don't hand you a strategy deck and walk away. We plan, design, build, test, deploy, and report on every campaign and automation.

Access Audience, included. Email & SMS Execution engagements include complementary access to Access Audience— our campaign planning software — so calendars, briefs, QA, and deployment stay aligned in one system (the same platform we use to run execution day to day).

Campaign Calendar Management

  • Monthly editorial calendar with themes, audiences, and send dates
  • Seasonal and promotional cadence planning
  • Email + SMS coordination to avoid fatigue
  • Revenue forecasting per campaign slot

Flow & Automation Architecture

  • Full lifecycle flow mapping from first touch to re-engagement
  • Conditional splits, time delays, and dynamic branching
  • A/B tests built into every flow at the message level
  • Quarterly flow audits and performance-based iteration

Rigorous Quality Assurance

  • Pre-send checklist covering links, UTMs, alt text, and rendering
  • Cross-client preview testing (Gmail, Apple Mail, Outlook, mobile)
  • Segment verification and suppression checks
  • Discount code and dynamic content validation

Premium Email Design

  • On-brand templates built for conversion, not just aesthetics
  • Mobile-first responsive design with fallback stacking
  • Modular block libraries for fast campaign assembly
  • Seasonal refreshes and ongoing design evolution

Segment & Audience Management

  • Inclusion and exclusion rules aligned to engagement tiers and lifecycle stage
  • Pre-send overlap and suppression checks so audiences stay clean
  • Email and SMS reach coordinated to manage frequency and fatigue
  • Ongoing alignment with list-hygiene and deliverability recommendations

A/B Testing & Experiment Rollouts

  • Test roadmap tied to campaigns and flows — clear hypothesis and success metrics per experiment
  • Campaign and flow-level A/Bs with statistical discipline and documented outcomes
  • Winning variants promoted into production templates and live sends
  • Experiment backlog and ownership so completed tests always have a next step

Our Execution Process

From brief to send — every step accounted for.

01

Creative Brief

Every campaign starts with a brief — audience, objective, offer, messaging angle, and success metrics defined before a single pixel is placed.

02

Design & Copywriting

Our designers and copywriters craft on-brand emails built for conversion. Subject lines, preview text, body copy, and CTAs are all written to your brand voice.

03

Build & Development

Responsive HTML builds optimized for every major email client. Dynamic content blocks, personalization tokens, and conditional logic wired in.

04

QA & Testing

Cross-client rendering tests, link validation, UTM audits, segment verification, and spam scoring. Nothing goes live without passing our 40-point checklist.

05

Deploy & Monitor

Scheduled or triggered sends deployed at optimal times. Real-time monitoring for deliverability anomalies, bounce spikes, or engagement drops.

06

Analyze & Iterate

Structured post-send reviews: revenue attribution, open and click analysis, and A/B learnings captured and fed into the next campaign cycle — on a cadence that matches your program.

Automation Flows We Build

The revenue engine running 24/7.

We architect, build, and optimize every key automation — each one engineered with conditional splits, A/B tests, and dynamic content.

Welcome Series

First impressions that convert. A multi-touch onboarding sequence introducing your brand story, best-sellers, and a conversion incentive timed to purchase intent signals.

Cart Abandonment

Revenue recovery on autopilot. Triggered emails and SMS with cart contents, urgency cues, and social proof — typically recovering 8–15% of abandoned carts.

Browse Abandonment

Recapture high-intent visitors. Personalized reminders featuring the exact products they viewed, related recommendations, and time-sensitive nudges.

Post-Purchase

Turn buyers into repeat customers. Order confirmations, product education, cross-sell sequences, and review requests timed to delivery milestones.

Winback

Re-engage lapsed customers before they churn. A graduated series of offers, emotional appeals, and final-chance messaging over a 30–90 day window.

Sunset / Suppression

Protect your sender reputation. Automated identification and suppression of chronically unengaged subscribers to maintain inbox placement across your list.

VIP & Loyalty

Reward your best customers. Exclusive early access, loyalty tier notifications, and personalized thank-you messages that deepen lifetime value.

Replenishment

Perfectly timed reorder reminders. Triggered by average consumption cycles and purchase history so replenishable products never run out.

Who This Is For

Built for brands that take retention seriously.

eCommerce brands doing $2M–$50M+ in revenue that need reliable, high-quality execution without building an internal email team

Marketing directors who have the strategy but need a team to produce and deploy campaigns every week

Brands scaling quickly that can't afford inconsistent sends, broken automations, or missed seasonal windows

Companies currently using freelancers or junior hires and seeing quality issues in every send

DTC or B2B brands that want a premium customer experience across every email and SMS touchpoint

Results

What precision execution delivers.

35–60%

Revenue per recipient improvement

Across campaigns and flows in the first 90 days of engagement.

2–4×

Flow revenue increase

When rebuilding automations with proper architecture, dynamic content, and A/B testing.

40%+

Open rate on campaigns

With strategic segmentation, send-time optimization, and deliverability management.

20–30%

Repeat purchase rate lift

Driven by post-purchase flows, replenishment reminders, and VIP sequences.

FAQ

Common questions.

Standard campaigns go from brief to deployment in 5–7 business days. Rush campaigns can be turned in 48 hours with advance notice. Flows and automations follow a structured sprint schedule — typically 2–3 weeks for a full flow build including design, copy, build, and QA.

It depends on your audience size and strategy, but most of our clients run 8–16 email campaigns per month alongside coordinated SMS sends. We build a monthly calendar together during onboarding and adjust based on seasonal priorities and performance data.

Yes — end to end. Our in-house team handles creative strategy, copywriting, graphic design, and HTML development. You'll review and approve every asset before it goes live, but we do the heavy lifting so your internal team doesn't have to.

We're a Klaviyo agency partner and it's our primary platform — but we also work with Braze, Iterable, Omnisend, and Attentive for SMS. If you're on a platform we recommend migrating from, we handle that too.

You'll receive a detailed monthly performance report covering campaign and flow metrics, revenue attribution, deliverability health, and A/B test results. We also run quarterly strategic reviews to realign on goals, identify new opportunities, and update the roadmap.

Ready for execution you can rely on?

Book a call and we'll walk through your current setup, show you what's broken, and outline exactly how we'd manage your email and SMS execution going forward.

Book Your Call →Contact Us